• Robin K

#shopsmall in Watertown!

Updated: Nov 27, 2019

Person walking on Main Street in Watertown, WI.
Historic downtown Watertown

Saturday, November 30th is Small Business Saturday! Small businesses help communities thrive, ensuring local economies stay strong and vibrant. While the economic impact is important in discussing small business, the customer experience is important too. Imagine starting and finishing your holiday shopping on Main Street, with unique gift items, nostalgic holiday displays, short lines at the register, and friendly customer service at all of your stops. Sounds good to me! Read on to see how you can enjoy a stress-free shopping experience this year, all in historic downtown Watertown!

The Chic Boutique - 113 E Main Street:

The Chic Boutique is a must stop when gift shopping for the ladies in your life! Their selection of handbags alone is enough of a reason to stop in! Any color, shape, size and style is available

Dressy skirt and top with shoes and purses.

for purchase. Next you will want to browse their jewelry, finding popular trends and one-of-a- kind pieces. Accessories abound with trendy hats, scarves, home décor, bath bombs, candles and so much more! They also have a beautiful selection of clothing items. Tops, bottoms, shoes, dresses, and more. New items are arriving all the time, in sizes up to 3X. Another bonus to this store? Excellent customer service! Happy shopping!

Far Horizons Imports - 413 E Main Street:

Far Horizons Imports has been a Watertown staple for 34 years! If you can imagine the perfect store to find an unusual gift for that hard to please person, this is it! With every nook and cranny filled with the most eclectic mix of gifts, Far Horizons Imports is simply a fun place to shop. You will find jewelry, a large variety of cards, Russian nesting dolls, music, candles, incense, and

Items for sale in a Watertown shop.

accessories to name just a few. Many items are Fair Trade from places such as Indonesia, Mexico and Russia. They also carry Christmas ornaments all year with several exclusive Watertown ornaments designed by Hestia, which can only be found at Far Horizons. Enjoy the experience, and cross some items off of your holiday gift list!

Ava’s-a Posh Boutique - 409 E Main Street:

Ava’s a Posh Boutique is making a major splash in Watertown! You

Wisconsin branded shirts

will want to set aside a good amount of time to browse this trendy shop. You will feel the Wisconsin pride in their merchandise, with board signs, hats, jewelry and even flannel tops all displaying our great state. One large wall is lined with Vera Bradley purses and wallets in a large variety of colors and sizes. You will also find great locally made jewelry, stylish clothing (including Silver Jeans!), fine soaps, and accessories. This shop is a must-see on your shopping tour!

Literatus & Co. - 401 E Main Street :

Aaaahhhh, take in the scent of freshly brewed coffee. At Literatus & Co., not only can you find the perfect book for

People sitting and having coffee.
Enjoy a coffee on the second level.

the reader on your list, you can also take a much deserved rest. Slowly browse a wide selection of books and gifts, then sit and get cozy with an espresso, tea, wine, or pastry, all being served up with a smile. The café happily offers free internet service and often hosts special events including author visits and live music. Enjoy!

Paramount Record Shop-402 E Main Street:

Vinyls are back! At this specialty shop, you will be stepping into

Vinyl record covers of Elvis

Wisconsin's leading seller of rare, vintage, and used vinyl records. The business also offers new vinyl, stock audiophile import labels and special edition limited pressings as available, as well as turntables and accessories. The stock is constantly changing as collections come and go. You might want to make this a regular stop throughout the year! Follow them on facebook for live music events on site.

Hometown Pharmacy - 204 E Main Street:

The name of this business might surprise you, but enter their front doors and you will be greeted by a beautiful boutique selection of home décor, women’s fashions, jewelry, candles, Wisconsin sports

Clothed mannequins and a Christmas tree.

team gifts and apparel, and so much more! Not only will you find the perfect gift in this shop, you will also find the perfect thing to wear to your holiday festivities. From a trendy suit jacket and slim dress pants, to that perfect little black dress, Hometown will provide. Their inviting window display will draw you into the holiday spirit. Take a step in and stay awhile!

Bradow Jewelers - 217 E Main Street:

Bradow Jewelers is taking care of Watertown’s fine jewelry needs!


Not only do they provide case after case of beautiful gemstones, diamonds, gold, watches, and more, they also provide engraving, repairs, jewelry cleaning and inspections. Looking for a one of a kind piece? They custom design, too! Bradow also offers a layaway program, free of interest so that you can start shopping TODAY.

Brown's Shoe Fit Co - 212 E Main Street:

Having a hard time buying for the person that has EVERYTHING? How

Shoes and boots on a display

about a pair of UGGS at Browns Shoe fit Co? UGGS are the trend that we can all get behind because not only are they stylish, but they’re comfortable! Another brand you might see on the gift list is Birkenstocks. Browns has those, too! They also carry Dansko, Earth, Born, SAS, and many other brand names in shoes, work boots, rain boots, athletic shoes, and more!

Pidder Padder Paws-209 E Main Street:

Our furry friends enjoy presents too! Not only does Pidder Padder Paws carry your quality pet food and supplies, they also carry the

Items for sale at a pet store.

perfect toy or treat for your beloved pet. A display case full of doggie bakery items are available for the special occasion, along with any type of bone or chew toy you could imagine. This beautiful downtown shop is unlike any other pet store you have been in. Don’t forget Fido this season!

Keck Furniture - 110 E Main Street:

They must be doing something right. Established in 1853, Keck

Sectional couch

Furniture of Watertown has been selling quality furniture to area residents and surrounding communities for over 150 years! Their beautiful downtown showroom will get you excited to update your home. You will find living room, dining room, bedroom, or home office furniture. Not sure how to coordinate it all? Keck also provides interior decorating services! This is sure to give you a great start to 2019.

Elite MarketSpace-320A N Summit Avenue

After you have shopped the incredible options on Main Street, make

Holiday Signs

sure to drive another 3 minutes past our downtown to visit Elite MarketSpace. This shop offers a unique shopping experience where you will find items from 50+ vendors, including antiques, canned goods, clothing, décor, furniture, jewelry, paint, and more! The shop is open 7 days a week. Many of the items are hand-crafted, and your gift purchase is sure to be unique!

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